Laura Spaulding’s story is one of success through sheer determination. Overcoming obstacle after obstacle, she created a community of diversity and inclusion for herself, her employees and her franchisees. If you are feeling hopeless, she will inspire you!
Laura Spaulding has an amazing story of grit, determination and resilience. Not only has she created a community in which she thrives, but she has also created one in which anyone can feel empowered to succeed. If you are feeling like the world has you down and out, this story will inspire you!
Elizabeth Denham and Rebecca Monet discuss how brand loyalty has changed over the years and how businesses can combat the lack of consumer loyalty to individual brands. What does your business to to overcome this obstacle?
Somia Farid Silber of Edible Arrangements give us insight into new and exciting things going on within the company, and she talks about navigating digital marketing strategies, especially in a time of COVID. Her drive and determination from a young age, coupled with the support of a parent who encouraged her to take risks has propelled her to success!
Sheri Granger and Susan Trumble are both Mr. Transmission franchisees. As women working in a male-dominated business, they tell us how they lead and how they have learned the business. Both able to adapt their career paths at different times in their lives, they can teach us a lot about going for it!
Moran Family of Brands is excited to announce that Susan Trumble, owner of the Mr. Transmission/Milex store in Florence, KY is the winner of Mr. Transmission Franchisee of the Year. She has worked tirelessly to grow her store after she purchased it from her father, and she is proud to have earned this distinction from her peers. Her commitment to serving her customers and building a community within her co-branded Mr. Transmission and Milex store has brought her success and joy for many years. We found out her secrets to star-caliber performance, and we’re here to share them with you!
After graduating from high school, Susan became a flight attendant with U.S. Air. Her father had also been with U.S. Air as a pilot before becoming one of the first franchisees of Mr. Transmission. Susan began helping her father in 1992, in an arrangement that was meant to be temporary. However, she took to the business and the customer service like a duck to water and soon became a permanent fixture at the store. When her father wanted to take less of a hands-on role in the business, it made sense to allow Susan to buy the business from him.
When Susan took over the business from her father in April of 1993, people in the area began to doubt how long the business would last under her leadership. Their skepticism about her abilities only served to light a fire under her, and the business is still thriving almost two and a half decades later. From the very beginning, Susan’s focus was on creating a place in her community that people could rely on. Mr. Transmission often sees customers when they’re feeling frustrated, helpless and confused, and the last thing they want to worry about is poor service or exploitative technicians. Susan learned quickly to strike a balance between compassion and honesty that consistently earns her rave reviews and business referrals. Susan loves the ability to be someone’s saving grace in the middle of an automotive crisis, especially for women who may enter an automotive shop feeling intimidated due to a lack of knowledge about cars.
Susan has far exceeded customer expectations to build a business that serves others in need of service to their cars. The people who visit her co-branded Mr. Transmission and Milex Complete Auto Care shop know they can count on getting the best from Susan and her staff. She recalls a time she drove overnight to pick up a customer whose car broke down and how thankful the woman was that she had someone on her side. This is the kind of above-and-beyond service that has shot her to the top this year.
“I think it is important to show people compassion in their time of need,” said Susan, who believes she learned that from her time as a flight attendant. “Nobody is prepared to spend hundreds of dollars on emergency car repairs. I just try to reassure them that this is just a vehicle, and I will help them get through this.”
Susan’s advice for franchisees and potential entrepreneurs alike is to invest in your community. This doesn’t just refer to your customers, but also to your employees. For example, two of her technicians have been with her business for over 20 years. This is a significant investment of time, and clearly, they’ve been happy enough to stay throughout the many changes in the industry during the past two decades. Susan has said they often spend evenings just talking in the shop after the day’s work has finished, which she knows is unique. She also recommends that business owners lose any fear, and reach out for help at every opportunity.
“Prospective franchisees should know there is a lot of support and assistance they can receive from the home office to help them run their business. People just need to know it is there and reach out for help if needed.”
No one can say Susan hasn’t worked hard to earn this accolade, so we want to extend some hearty congratulations her way! Join us in celebrating her win of Mr. Transmission Franchisee of the Year. If franchising with Moran Family of Brands sounds like a winning proposition to you, visit our franchise page and get in touch!
On today’s episode, we interview Margaret Maclay of FocalPoint Business Coaching. She discusses her path to success and how to promote leadership and accountability in business. On Women in the Know, Rebecca and Elizabeth offer best techniques to keep people accountable. On Ask Beck and Liz, we answer the question, “Why do people not to what they are supposed to do?” We would love to hear your feedback in the comments!
Meet Margaret Maclay, Director, FocalPoint Assessment Center
Margaret Maclay has been a professional business coach and trainer for more than12 years. She has worked with business owners, leaders and teams world-wide, in areas of communication, talent management, process improvement, customer service and strategic planning, to achieve peak performance. Additionally, she holds positions in the FocalPoint organization as the Director of Onboarding, Certification and Support, Director of the Assessment Center, Certification Trainer and Coach Practice Mentor. Maclay has served on a variety of local Advisory Boards for profit and non-profit organizations, mentors high school students and is a sought after keynote speaker. The ability to assist her clients and organizations to identify faster, smarter, better ways of doing things has resulted in numerous related awards and special recognitions, including FocalPoint’s Campbell Fraser award for Coaching Excellence. Prior to joining the FocalPoint Team, Maclay spent 25 years in the Apparel Industry and held a variety of global leadership positions.
On this episode of Where Passion and Purpose Collide, Renee Israel of Modern Market tells us how she (at 5’2″ ) won an MVP award in basketball and how that drive and work ethic carries her through business and family. Find out how she celebrates the small victories along the way.
On this episode, Elizabeth and Rebecca listen to Paula Pizarro describe what it was like to be the first or only woman in many roles as she worked her way up in the staffing industry. She describes the importance of mentors in her professional life and how those mentors have impacted her career. Tune in and let us know your experience with mentorship and women in business.
Meet Paula Pizarro, CFE, Vice President of Franchise Development, PrideStaff
Paula Pizarro has spent her 40-year career helping others to achieve success in their chosen fields and through business ownership in the Staffing Industry. She started right out of college, in a franchised staffing office, helping companies find top talent and helping candidates find their dream jobs, then managing multiple franchise units. She moved up into the corporate office as an Area Vice-President of Support, Assistant Vice-President of Training, Director and Vice-President of Franchise Development, with three major staffing organizations. Paula has spent the last 12+ years as Vice-President of Franchise Development with PrideStaff, a national Staffing franchise, a brand with a stellar reputation, as evidenced with multiple Diamond Awards through Net Promoter Score. Paula is passionate about living the PrideStaff Mission Statement:  “Consistently provide client experiences focused on what they value most”.  Her purpose is to help others achieve their dreams and ambitions by owning a business in a valued, essential, industry. Paula is grateful to all of those who came before her and mentored her throughout her career.
From a young girl who dragged her friends into a fight to become the first female acolytes in her church to coaching lacrosse and from fashion to business coaching, Margaret Maclay has followed her own path to success and now helps others attain it!
Nancy Bigley talks about leadership in the time of the pandemic, leading in business as a woman and the qualities she thinks women possess that make them collaborative in the workplace. She has been there to make tough decisions all while showing her franchisees support and empathy.