Edible Arrangements – The Franchise Woman

Somia Farid Silber Interview

Somia Farid Silber of Edible Arrangements give us insight into new and exciting things going on within the company, and she talks about navigating digital marketing strategies, especially in a time of COVID. Her drive and determination from a young age, coupled with the support of a parent who encouraged her to take risks has propelled her to success!

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Somia Farid Silber – Where Passion and Purpose Collide – Full Show

On this episode, Rebecca Monet and Elizabeth Denham talk to Somia Farid Silber of Edible Arrangements about what it’s like to be a young, female leader in a successful company. She tells us how has she helped Edible Arrangements adapt their digital and marketing strategy during COVID-19 and how they combat a lack of brand loyalty in today’s market.

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