What’s been missing in franchising? Women leaders to take the businesses to the next level!
Elizabeth Denham, publisher for The Franchise Woman magazine, joins Bob Griffin on Let’s Break Franchising podcast just as she is ready to publish the premier issue of the magazine. She discusses the leaders who pack the magazine full of information, tips, and guidance for women and men in franchising. Yes, men should read the magazine too! Many franchises are stuck in an old, men-only mindset with a few women who join their husbands or partner in a male-dominated franchise. The next phase of franchise growth is centered on women leading the charge and changing the business model in amazing ways that wrap the community into the profitability of each location.