Author: Jamie Patterson

I want to be like Doug when I grow up.

Esther Cromwell, Founder and CEO of Avendelle Assisted Living joins us on this episode of The Franchise Woman podcast. 

Esther Cromwell’s life started in Sri Leone, Africa where she attended a catholic boarding school. It was a cultural shock when her family moved to New York City where she attended public school.

When she met and married her husband Doug, she was in for some valuable life lessons including how to budget and plan for the future. Although complete opposites personality wise, they shared core values and found they complemented each other in many ways. Their mutual admiration and love became the foundation where Esther knew together they could accomplish anything.

When they moved to Maryland, Esther befriended an elderly, widowed neighbor. Esther’s kindhearted nature immediately jumped in to help her neighbor and it wasn’t long before Esther knew she had found her calling! Listen in to the whole story and how Esther now mentors others to grow their businesses.

Meet Esther Cromwell

Esther Cromwell founded her first family care home in 2005 after realizing her passion for senior care through helping an elderly, widowed neighbor. She began researching what goes into senior care facilities and realized more could be done. With that, a spark was ignited, and Esther had found her calling in life. This led Esther to start Avendelle Assisted Living, a unique senior housing option offering care in the comfort of one of their residential homes. Esther earned her Masters of Social Work from North Carolina State University in 2013, as well as Bachelor’s degrees in business administration and accounting from North Carolina Wesleyan College in 2004. That first facility has turned into many, and she couldn’t be prouder to work with her residents.

Learn more about Esther Cromwell

Learn more about Avendelle Assisted Living

Tamara Galinsky, the visionary behind JETSET Pilates, a revolutionary Reformer Pilates experience based in Miami, joins us today on The Franchise Woman Podcast.

Tamara left the former Soviet Union at age 15 and moved to New York with her family. She talks about the cultural differences, the importance of adaptability, and the courage and strength of her family. Her parents were successful engineers in the Soviet Union but had to take any job they could get and accept state assistance once the family moved to the United States.

An embarrassing experience in high school proved a pivotal moment where Tamara decided poverty was not for her. She wanted to be successful and set a plan into motion to do just that. Tamara went on to go to a prestigious college and build a franchise concept from the ground up. Learn more about Tamara’s life and JETSET Pilates.

Meet Tamara Galinsky

Tamara Galinsky, Founder and Brand President of JETSET Pilates, leads the charge in revolutionizing the fitness franchise industry. With a degree in economics from the University of Pennsylvania, Tamara’s journey began with a quest for a dynamic Pilates studio after relocating from London to Miami in 2009. Motivated by a desire to blend fitness with a vibrant lifestyle, she envisioned JETSET Pilates as a haven for herself and her peers, offering curated music and cutting-edge Reformer Pilates sessions. Her passion for Pilates deepened after embracing it as a postpartum fitness solution, solidifying her commitment to integrating it into her daily routine. In 2010, Tamara laid the foundation for JETSET Pilates, which has since burgeoned into a sought-after franchise, captivating fitness enthusiasts across diverse markets. JETSET Pilates has rapidly established itself as one of the most attractive concepts in the boutique franchise business space, with 50+ studios in development across the U.S. and Australia.

Learn more about Tamara Galinsky

Learn more about JETSET Pilates

From Princeton Graduate to BEERpreneur.

Roman Maliszewski’s story is much more than just opening a bar. It’s a leap from Princeton grad to advertising exec to world traveler to BEERpreneur. His unique journey, combined with his industry knowledge, has positioned Tapster at the forefront of a self-serve transformation within the bar industry!

Roman Maliszewski, founder of Tapster joins us on The Franchise Woman podcast. Listen in to hear his story and catch his contagious enthusiasm.

Meet Roman Maliszewski

Roman Maliszewski is the founder and visionary behind Tapster, the revolutionary self-pour tasting room concept quickly growing across the United States.

A native of the Chicagoland area, Roman attended Princeton University before starting his career in San Francisco in the advertising industry. Following 13 years in the ad business, Roman embarked on a yearlong traveling adventure that took him across 4 continents and helped spawn the idea for his future business.

In his quest to create the ultimate tasting room experience, Roman worked at PourMyBeer, the largest self-pour technology company in the world, to learn first-hand how self-pour operates. After years of preparation, the first Tapster location opened in the Wicker Park neighborhood of Chicago in 2017.

Tapster now has locations in Chicago, Philadelphia, Seattle, and Bellevue Washington, with the first franchise location in Cleveland and the second franchise coming to Lexington, Kentucky soon. With a passion for the environment, empowerment, and education, Roman hopes to bring Tapster to a city near you.  

Learn more about Roman Maliszewski

Learn more about Tapster

https://youtu.be/eWNFpt_0c3o

Alicia Miller, author of Big Money in Franchising: Scaling Your Enterprise in the Era of Private Equity, joins us for the 2nd part of her interview on The Franchise Woman podcast.

Check out this conversation between a franchise attorney, a behavioral scientist with expertise in franchisee performance, and a private equity advisor.

As expected it can go deep strategically as well as psychologically. Alicia talks about keeping the end in mind early on as a concept originator/franchisor. And how to position the company for private equity and prepare mentally for each transition. She addresses the changes and challenges a franchise concept and its franchisees will experience in systems, culture and initiatives.

Join Alicia Miller, Rebecca Monet, CEO & Chief Scientist at Zorakle Profiles, and Bruce McFarlane, franchise attorney, franchisee and investor in this lively and insightful conversation.

Meet Alicia Miller

Alicia Miller is the author of Big Money in Franchising: Scaling Your Enterprise in the Era of Private Equity, and is the founder and managing director of Emergent Growth Advisors. Emergent is a boutique strategic advisory firm with deep expertise in franchising and private capital, and a particular focus on helping emerging brands grow smart from the beginning so they can reach their greatest potential. Alicia is an investor in both brands and multi-unit franchise operators. She is also a member of the board of governors for the International Franchise Association’s Certified Franchise Executive education program; has authored numerous articles on franchising and private equity for Franchise Times, Entrepreneur, and Forbes; and has been a multi-unit franchisee. 

Learn more about Alicia Miller

Learn more about Emergent Growth Advisors

Welcome to The Franchise Woman Podcast: Where Passion & Purpose Collide, profits are made and relationships forged. I’m Rebecca Monet, CEO and Chief Scientist at Zorakle Profiles. Zorakle provides profiling tools to franchisors and franchise brokers to facilitate a right-fit between a prospective franchisee and a franchise concept.

Our special guests today are the dynamic girl duo behind Jane DO. Former Radio City Rockettes Jacey Lambros and Danielle DeAngelo.

Jane DO, a rapidly growing fitness franchise, is not only helping its clients, it’s also giving women a leg up in the fitness industry by providing them with career opportunities as franchise owners and instructors.

Founded with a mission to cultivate strength, confidence, and camaraderie, Jane DO has transcended the traditional boundaries of a workout studio to become a movement that champions women’s wellness in every aspect, from every client that walks through the door, to every owner, operator, and trainer.

Meet Jacey Lambros

Jacey Lambros is a celebrity trainer and fitness expert responsible for crafting the ever-evolving methodology at Jane DO. A NASM certified personal trainer and fitness nutrition specialist, Jacey also holds a Pilates certification from the esteemed Kane School of Core Integration. Other qualifications have included group fitness, TRX suspension, and barre-based fitness techniques. Her passion for fitness is matched only by her passion for dance. As a nine year veteran of the Radio City Rockettes, she discovered the power of female collaboration and first met her new business partner, Danielle DeAngelo. Jacey has been featured on Dancing with the Stars, in Disney’s feature film, Enchanted, The NBA All-Star dance team and in commercials including Apple & Macy’s.

Learn more about Jacey Lambros

Meet Danielle DeAngelo

Danielle DeAngelo is a professional dancer turned real estate mogul and is responsible for the business behind Jane DO. With a BS in Business Management, she handles all brand operations, inclusive of all real state, financial, and legal aspects. Outside the studio, she is the founder of DeAngelo Management and oversees various investment properties across the US. Danielle’s passion for fitness started at a young age when she was a competitive dancer. As a New Jersey native her dreams came true when she became a professional dancer with the Radio City Rockettes, where she proudly performed for seven years and met her now business partner, Jacey Lambros. Danielle has been featured on Good Morning America, the TODAY Show, and in the Macy’s Thanksgiving Day Parade.

Learn more about Danielle DeAngelo

Learn more about Jane DO

Meet Alicia Miller

Alicia Miller is the author of Big Money in Franchising: Scaling Your Enterprise in the Era of Private Equity, and is the founder and managing director of Emergent Growth Advisors. Emergent is a boutique strategic advisory firm with deep expertise in franchising and private capital, and a particular focus on helping emerging brands grow smart from the beginning so they can reach their greatest potential. Alicia is an investor in both brands and multi-unit franchise operators. She is also a member of the board of governors for the International Franchise Association’s Certified Franchise Executive education program; has authored numerous articles on franchising and private equity for Franchise Times, Entrepreneur, and Forbes; and has been a multi-unit franchisee. 

Learn more about Alicia Miller

Learn more about Emergent Growth Advisors