Alicia Miller, author of Big Money in Franchising: Scaling Your Enterprise in the Era of Private Equity, joins us for the 2nd part of her interview on The Franchise Woman podcast.
Check out this conversation between a franchise attorney, a behavioral scientist with expertise in franchisee performance, and a private equity advisor.
As expected it can go deep strategically as well as psychologically. Alicia talks about keeping the end in mind early on as a concept originator/franchisor. And how to position the company for private equity and prepare mentally for each transition. She addresses the changes and challenges a franchise concept and its franchisees will experience in systems, culture and initiatives.
Join Alicia Miller, Rebecca Monet, CEO & Chief Scientist at Zorakle Profiles, and Bruce McFarlane, franchise attorney, franchisee and investor in this lively and insightful conversation.
Meet Alicia Miller
Alicia Miller is the author of Big Money in Franchising: Scaling Your Enterprise in the Era of Private Equity, and is the founder and managing director of Emergent Growth Advisors. Emergent is a boutique strategic advisory firm with deep expertise in franchising and private capital, and a particular focus on helping emerging brands grow smart from the beginning so they can reach their greatest potential. Alicia is an investor in both brands and multi-unit franchise operators. She is also a member of the board of governors for the International Franchise Association’s Certified Franchise Executive education program; has authored numerous articles on franchising and private equity for Franchise Times, Entrepreneur, and Forbes; and has been a multi-unit franchisee.
Learn more about Alicia Miller
Learn more about Emergent Growth Advisors