Author: Rebecca

by The Franchise Woman

The Franchise Woman magazine is thrilled to announce that Publisher, Elizabeth Denham, has welcomed Rebecca Monet as partner and Co-Publisher starting immediately.  

“Having Rebecca join The Franchise Woman team will elevate the magazine in terms of quality and exposure,” Denham said. “With her roots in the franchising space and her dedication to empowering women, she will help us provide an even higher level of quality and content – and she adds another layer of fun, fierce and fabulous!” 

The partnership brings together two women from different generations, different experiences, different political perspectives, different backgrounds, different points of view and one common goal. That goal is to provide a community of women who support each other in business and in life, the resources, tools and connections they need to thrive. 

“We want to provide a haven for women in which everyone is welcomed and included,” Monet said. “And the fact that we are an independent magazine means that our doors are open to anyone who needs support and information.” 

Denham agreed. 

“Giving women a community in which they have a voice and the power to ask for advice, insight or just a friendly ear is so important to us,” she said. “We want women to feel empowered and providing them this space and the education and resources they need will benefit not just women, but the businesses they run as well.” 

And be sure to stay tuned. The two have big plans for the next year.  

“We are planning on making The Franchise Woman more than just a magazine,” Monet said. “We have already launched our podcast, Where Passion and Purpose Collide, and we can’t wait to build more opportunities for women.” 

As we create more resources for women in franchising, be sure to keep in touch as we update our brand and reach out to women to see how we can offer support, tools and connections going forward. 

Rebecca Monet 

Rebecca Monet is CEO and chief scientist of Zorakle Profiles and has been in the franchise consulting and psychometric assessment business since 1993. Monet is known for her uncanny ability to draw performance correlations. She is fascinated with neurology, neuroeconomics and human performance as it relates to business success. 

Monet is the inventor of the meta-analysis methodology used in Zorakle’s SpotOn! Profile and SpotOn! Eclipse Reports which categorically compare prospective franchisees to a franchise system’s top performers. This meta-analysis approach provides insights no singular profile, survey, algorithm or assessment can, and has changed the way in which franchise companies recruit and select franchisees. 

Zorakle tools provide franchise companies a means to reduce training, support and litigation costs while increasing franchisee satisfaction, validation and performance. They have helped thousands of individuals desiring to own their own business find a right-fit franchise system. A business in which they have the highest likelihood of success and satisfaction. The SpotOn! System is Monet’s most comprehensive and predictive work to date. 

Elizabeth Denham 

Elizabeth Denham is Publisher and Editor-in-Chief of The Franchise Woman. Elizabeth has a passion for helping women find and use their voices both in their businesses and in their lives. This passion has led her to produce The Franchise Woman as a resource to provide inspiration, practical business tools and new opportunities for entrepreneurial women in the franchise industry. 

Elizabeth has had an extensive career in writing, digital media and marketing. She is Editor of Relocating Fauquier County and has edited and written for Relocating Baldwin County. She has written and published two books: “Sweeten the Deal: How to Spot and Avoid the Big Red Flags in Online Dating,” a memoir and advice book for women going through divorce and dating and “Moving Day: Overcoming the Fear of Change,” a children’s book. She wrote a blog on the Huffington Post for five years and has appeared on HuffPost Live and the Daily Brew television program. She has also been featured on John Tesh’s “Intelligence for Your Life” as a relationship expert. She uses her project, “Pursuit of Humanity: Voices of Alabama,” to demonstrate her belief in the humanity of all and to advocate for the acceptance and understanding of the LGBTQ community. 

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by Elizabeth Denham

“When I see crisis, I see opportunity and innovation. I believe how you handle this crisis tells people who you are. And I believe we will come out better and stronger.” 

Rebecca Monet, the founder and president of Zorakle, a company offering a customized suite of assessments used to determine franchisee-franchisor compatibility, believes more good than bad will come from the COVID-19 pandemic. 

“I believe individuals and businesses will develop a co-opetition mentality – meaning that we will learn to collaborate with our competitors,” she said.  “This kind of time tends to make us come together to help each other. People are coming up with new ideas and ways of running their businesses that will last long past the coronavirus.” 

Monet credits Dr. Douglas Jackson, an expert in the field of human assessment, with her resiliency and positive outlook.  

“When I was in my 20s, I was a young mother with two babies. I was recently divorced and so lost. My uncle introduced me to Dr. Jackson who founded Sigma Assessment Systems, he gave me an assessment and he was there when I started my process of self-discovery,” she said. “He mentored me as a friend, and he told me someday  I would be a business owner/entrepreneur.” 

Jackson taught Monet how to leverage her gifts to become a more satisfied human being. She said he planted seeds in her over time that helped her grow into who she is today. 

“I used what I learned from mentors about how to become successful,” she said. “And I think it is important, especially now, to know that we are not alone.” 

Monet tells a story of a singular moment that changed her life. She had been doing one-on-one consultations with businesses identifying values, conflict, belief systems and strategies that could be holding them back from success. She was asked to speak at what she thought was a board meeting -fairly routine for her. It turned out, when she arrived, she realized she was speaking to 300 people – not routine at all! 

“It was an overwhelming, scary feeling,” she said. “I was on stage for the first time, and it was like something took over. The things coming out of my mouth came out in a way I had never seen – I was more articulate than I had ever been. I spoke for three hours. And in that moment, my life changed.” 

Monet said she had to overcome her conservative, religious upbringing that taught her that as a woman, she was to be quiet and submissive. In getting past the gender role  issues, programmed into her from childhood, she was able to step into the gifts she didn’t know she had – until that day.  

“It would never have happened without Dr. Jackson,” she said. “And without my insatiable curiosity about who or what I was meant to be.” I had the raw material, and in that moment, all of the pieces came together.” 

Monet likens her experience to what we are collectively going through today.  

“When you are faced with challenges, when you are feeling attacked, it’s painful. But it often allows us to build muscles to fight back and have bigger impact,” she observed. “You learn that you need to build your own tribe, sense of self and confidence.” 

Monet believes that this pandemic, a universal challenge, will help us grow our strength and resiliency collectively, and that we will come out of it with new ideas and stronger relationships. 

“When we invest in relationships, the benefits are beyond money. It’s about mental health, physical health and emotional intimacy. And those are the things that will help us sustain and grow our businesses as well. I am excited about the future, and I can’t wait to see what comes from all of this.” 

For more information about Zorakle, please visit https://www.zorakleprofiles.com/ 

by Marietta Snetsinger

Have you been thinking about franchising but aren’t sure if your business is ready? It’s important to look deeply into every aspect of your business to evaluate if it’s suitable or ready to franchise.  

Here are 5 questions to ask yourself before you Franchise: 

Is your business highly profitable? 

Profitability is important in determining whether or not you’re ready to franchise. What is considered highly profitable? You want to be generating more income than your direct competitors or other similar businesses in your industry. There needs to be enough margin in the business to allow yourself and your franchisee to receive a percentage of it while still generating revenue. As an emerging franchisor, you’ll need to go line-by-line through your business to ensure that all possible areas that could increase the profitability of your business have been executed. This could include incorporating any technology that might help. Overall, you’ve gotten your business to a profitable place. 

Is your business established? 

Is your brand or name recognizable? Are you considered a subject matter expert (SME) in your area? Do you have positive reviews on Google? You want to be able to answer yes to these questions as a way to ensure you’ve established your business and to continue to positively grow your reputation. You need to take action in order to build your reputation because the better your reputation, the more attractive your business is to potential franchisees. If you haven’t taken steps towards establishing your business, you can work on it right now. Here are some easy ways to start establishing your brand and growing your reputation today: 

• PR events 
• Personal branding 
• Association involvement 

• Writing articles 
• Speaking events 
• Apply for awards 

Do you have a clear sales and marketing plan? 

Along with your business being established, you also want to make sure that you have clear branding that is consistent throughout your various platforms (websites, social pages, etc.). You’ve registered your trademark and if you haven’t yet, you are ready and thinking about it. You also have clarity around what it is that you do different and better in your space. Another important factor is having a proven sales and marketing funnel. You want to have figured out how to attract and retain customers through this funnel and created a continuous flow of customers. Along with this, you’ve  figured out how to get your existing customers to consume more of your products or services and return to your business on a regular basis. 

Can your business function without you? 

You should be beginning to add system processes to your business that will allow you to remove yourself from it. Instead of doing the work yourself, you are now the leader of the organization with a team implementing your day-to-day business practices for you. From here, you’ve stepped into a visionary role that allows you to focus on the bigger picture when it comes to your business. Basically, you’ve added system processes in a way that you’ve replaced yourself so that if you didn’t show up tomorrow, the business isn’t going to fall apart. 

Do you have an end result in mind? 

You need to begin your franchise journey with the end in mind and start thinking about how to connect with people who would be interested in your business as a franchise. This can be started with an email list. You can keep potential franchisees engaged while you prepare your business to be franchised. Consider sending relevant articles about becoming a franchisee, what your franchise model looks like, or the steps you’ve taken in your franchise journey, for example. Use this engagement as a way to begin a relationship with them so they can tag along for the ride and be kept up to date.