Meet Alison (Ali) McElroy
Ali McElroy is a recognized franchise industry leader with demonstrated success over nearly two decades in franchise and international businesses that span more than two dozen brands, over thirty countries, and thousands of franchised units.
Ali is the founder and CEO of Kaleidoscope Growth Advisors LLC, a woman-owned, full-service franchise advisory firm. Ali leads the company’s franchise incubation program, an innovative new model offering a hands-on partnership that provides know-how, connections, and capital to aspiring franchisors. Kaleidoscope also offers strategic advisory and specialty project services focusing on high-potential multi-unit, franchise and growing businesses.
Before founding Kaleidoscope Growth, Ali held executive leadership roles at Lift Brands spanning development, operations, strategic relationships, human resources and legal beginning as the first general counsel of Snap Fitness USA and ultimately serving as President, International and Chief Legal Officer for global, multi-brand parent company Lift Brands. Ali started her career as a corporate transactions attorney with the law firm Faegre & Benson LLP (now Faegre Drinker Biddle & Reath LLP).
Ali has served on a number of industry boards and committees, spoken at numerous programs on franchising and international business, and written several publications on franchising. She was named one of 100 Influential Women in Franchising in 2020 by Global Franchise magazine. The Minneapolis-St. Paul Business Journal named Ali a “40 Under 40” honoree in 2018 and a “Rising Star” in 2015 in recognition of her professional accomplishments and community leadership.
Ali holds an MBA from Northwestern’s Kellogg School of Management, a JD from the University of Minnesota Law School and a BA from the University of Notre Dame. She currently serves on the board of directors of The Advocates of Human Rights, a Minnesota-based nonprofit organization dedicated to human rights and the rule of law. Ali is also a member of the International and Franchise Relations Committees of the International Franchise Association and is a Certified Franchise Executive.
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