In every village there is a wise woman. In the Village of Franchising, her name is Edith.
Edith Wiseman is the President of FranData, a leading franchise market research firm.
Listen in as Edith takes off her ‘hard data’ hat and reveals her warm fuzzy heart in today’s episode of Franchise Woman podcast: Where Passion & Purpose Collide.
There is much to learn about the role of empathy, including tips to listen like you’ve never listened before.
Take out your iPad and open up One Note, because you’ll want to take notes.
Meet Edith Wiseman
Wiseman is President of FRANdata, a leading franchise market research firm based in Arlington Virginia. As a 20 year veteran at FRANdata, franchising is more than a passion for her, the analyzing and understanding of all things franchising and equating insight into results is her calling. Wiseman plays a pivotal leadership role in the strategic growth of FRANdata’s performance advisory, strategic marketing and franchise financing solutions.
Due to her dedication and knowledge Wiseman is the go-to person for hundreds of franchisors, top franchise lenders, Fortune 500 companies, and industry partners. As one franchisor disruptor describes the results of her work — “we couldn’t have grown to 1,000 stores and beyond without her and her team.”
Named by Entrepreneur magazine as a Top Influential Women in Franchising, Wiseman has long been a key figure in understanding and promoting business model excellence and franchise finance best practices. Wiseman currently sits on the International Franchise Association’s (IFA) Executive Committee as part of their Board of Directors, is Chair of the IFA’s Supplier Forum and is also part of the education foundation board. She remains a strong advocate for emerging brands through her work with the Emerging Franchisor Conference Committee, and the Emerging Franchisor Task Force.
Edith is fluent in German, a devoted mother, avid jogger and loves finding and trying out new franchises.
Learn more about Edith Wiseman
Learn more about FRANdata