Cassidy Ford – FRM Solutions

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Self-proclaimed franchise nerd Cassidy Ford joins Rebecca Monet and Tracy Kawa on this episode of The Franchise Woman podcast: Where Passion & Purpose Collide.

Here are some topics covered in this episode:

Cassidy talks about trust, specifically her trust in God and the many lessons of learning how to trust herself and others.

Cassidy is the account director at FRM Solutions and the only woman in her company. She shares how her gifts as a woman, encourager and one that is good at keeping others accountable.

The importance of self-awareness and how the statement “I Find” plays such a vital role in her life and business. This part of the conversation … is crazy eye-opening (for Rebecca and hopefully each of you) as Cassidy digs deep into the many benefits of this statement. You must listen to this young sage-like woman and her insights.

Additional topics: Empathy, Grace, Mercy, Risk, Fear of letting others down and the one question the hosts should have asked and more importantly how Cassidy would have answered.

Meet Cassidy Ford

Cassidy Ford is Account Director at FRM Solutions, an enterprise-level, end-to-end franchise relationship management platform.   

A self-proclaimed franchise nerd, Cassidy’s experience spans from launching development departments with emerging brands like How Do You Roll?—a fast-casual sushi concept featured on ABC’s Shark Tank—to working with resales and under-performing franchisees with legacy brands such as Huddle House. Now, in her role at FRM, she uses her insight to consult with other franchisors on CRM utilization and industry best practices.   

Cassidy proudly serves on the IFA’s Women’s Franchise Committee and is a dedicated member of the Southeast Franchise Forum and the Atlanta Chapter of the Women’s Franchise Network.  

Learn more about Cassidy Ford  

Learn more about FRM Solutions