Tag: featured

The 5 Love Languages & Franchising.

Kit Vinson, founder and president of FranMan, joins Rebecca Monet on this episode of The Franchise Woman podcast: Where Passion & Purpose Collide.

FranMan offers two different, but related, services: custom Franchise Operating Manuals, and The Online Manual by FranMan. So yes, we discuss franchising and of course the process of creating Franchise Operating Manuals … however, the conversation takes a twist.

Listen in as Kit and Rebecca discuss the 5 Languages of Appreciation and the role they play in the franchisor-franchisee relationship. Listen in here.

Meet Kit Vinson 

Kit Vinson is the president and founder of FranMan Inc., established in 2005.

Prior to FranMan, Kit was a sales and marketing specialist with experience from the ground up. His resume includes corporations such as Hillenbrand Industries, Service Corp. International, and Infinity Broadcasting, showing his experience in advertising, financial services, and manufacturing.

Since its founding in 2005, FranMan has produced over 400 manuals for franchisors in industries across the board – from basement waterproofing to indoor skydiving, and every pizza joint in between. FranMan works for start-up mom & pop franchisors all the way up to the big guys such as 7-11, Panda Express, Rent-A-Center, and ServiceMaster.

FranMan has also developed The Online Manual by FranMan, a web-based wiki-style manual platform that was built from the ground up especially for franchisors to help them manage and distribute their franchise operations manuals. If you can put it on a webpage, they can stick it in your manual.

In 2023, Kit started a new business with his son, Charles Vinson. Together they have become franchisees of WOW 1 Day Painting in DFW metroplex.

Kit earned an MBA from The American Graduate School of International Management (a.k.a. Thunderbird) in 1994. His fields of study include International Marketing and the Spanish language. He has also completed business studies at the University of London in London, England and language studies in Antigua, Guatemala.

Since 2015, Kit has been the host of The Franchise Manual Podcast. His show is about all things franchising and the people who make it look easy.

Kit is a father of 5 and currently resides in Coppell, a suburb of Dallas, Texas, with his wife and 15-year-old son. His hobbies include hunting, road cycling, jogging, DIY home repair and basic auto repair.

Learn more about Kit Vinson

Learn more about FranMan Inc.

Liane has over 14 years of experience in franchise marketing and in 2020, she launched helloCMO, a franchise marketing consultancy offering fractional CMO or outsourced CMO engagements specifically for franchise brands and suppliers.

Liane Caruso, is a wonderful balance of live on the edge innovative with a calm knowingness. Somehow she just knows ‘what’s next’. You must listen in to Liane’s interview on The Franchise Woman Podcast: Where Passion & Purpose Collide.

Meet Liane Caruso

Liane has a depth of experience working primarily in franchise marketing over the last 14 years. She launched her career in franchising with her own agency focusing on local marketing programs for franchise brands. After the agency was acquired, she worked with franchise brands to build local digital marketing campaigns, franchise development programs through integrated digital marketing programs and public relations tactics with well-known, reputable franchise suppliers.

In 2020, she built a franchise marketing consultancy called helloCMO, offering fractional CMO or outsourced CMO engagements specifically for franchise brands and suppliers. It’s an alternative solution that provides brands access to C-suite-level knowledge, expertise, and franchise marketing experience, but at a fraction of the cost. She works with an organization’s existing marketing department to develop strategic plans and execute campaigns that deliver consumer and franchise development results.

Earlier this year, she launched Hello Masterminds for C-suite franchise marketers. And most recently, she partnered with Michael Hyam to create Franchise Assembly, a franchise sales and development education platform. They’re hosting their first event: Let’s Grow! It will be held February 4-6, 2024 in Dallas!

Liane is actively involved in:
Women’s Franchise Committee – International Franchise Association
Supplier Forum Advisory Board Member – International Franchise Association – Communications Committee
YUM! Center for Global Franchising Board Member
International Franchise Association, CFE Certified

Learn more about Liane Caruso

Learn more about helloCMO

A parent’s love has no bounds. Sarah Burke claims she would have never gone into business if it weren’t for her daughter Addison. Addison envisioned a business where she could express her passion for swimming. So Sarah put her fears aside and together they found the perfect franchise for them: British Swim School.

Listen in as this mother-daughter duo share their journey on this week’s episode of The Franchise Woman podcast: Where Passion & Purpose Collide.

Meet Sarah Burke

Sarah Burke grew up in a small rural community in Iowa but has lived most of her adult life in Arizona. The single mom of two built her own after-school business, Stage of Mind Performing Arts, directing children’s choirs and musical productions and has always found great fulfillment in teaching children and empowering them to believe in themselves both on and off the stage.

When her oldest daughter, Addison, started approaching adulthood, conversations started flying about what she wanted to do after high school. Every conversation came back to the pool.  Addison had always loved the water and been a strong swimmer and had been teaching at a swim school for nearly two years.

After much discussion, Sarah started researching to see what options, if any, were feasible.  Addison’s dream was to teach swim as a career and Sarah wanted to support that dream.

Through the guidance of a phenomenal franchise consultant, Sarah learned about British Swim School and in June of 2022, took a leap of faith and invested in two British Swim School territories to support her daughter’s dream and ultimately, her future.

They opened in April of 2023 and the experience thus far has been life changing. Their dream has now become a reality as they were recently voted Best Swim School and Best Youth Sports Program in their home, Chandler, AZ.

Learn more about Sarah Burke

Learn more about British Swim School

Not everyone is wired to be an entrepreneur.

That’s what Bridgette Morgan, VP of Market Development at EverLine Coatings, discovered. Although Bridgette comes from a family of entrepreneurs, her path would end up being very different – yet, equally as fulfilling. Purpose and passion comes in many varieties and Bridgette knows how to express both well.

Listen in to this episode of The Franchise Woman podcast: Where Passion & Purpose Collide to hear Bridgette’s story.

Meet Bridgette Morgan

Bridgette Morgan has extensive experience in overseeing sales and product marketing operations and cultivating customer relationships to drive business growth. As Vice President of Market Development at EverLine Coatings, she defines and executes comprehensive market development strategies, ensuring alignment with overall business objectives. Bridgette also oversees sales quotas and assigns strategic account objectives for the National Accounts team, fostering revenue growth and client retention, plus tracks key performance metrics and provides regular reports to the executive team, highlighting progress and recommending actionable insights.

Bridgette previously worked at Lafayette Interior Fashions for more than 20 years, rising up the ranks in different managerial sales roles before being named Director of Marketing and Sales joining the senior management team. In this role, she oversaw all sales and marketing activities of the family owned B2B wholesaler business to increase product sales volume, increase marketplace presence, and establish a positive brand reputation by executing strategic marketing campaigns utilizing latest search engine optimization (SEO), social media marketing, and video content development practices.

Learn more about Bridgette Morgan

Learn more about EverLine Coatings and Services

Allison Zorich describes herself as dialed back extrovert and empath. An interesting concept when you think about it. And that is exactly what we do on this week’s episode of The Franchise Woman podcast: Where Passion & Purpose Collide.

Allison is an accomplished executive franchise leader with over 15 years of experience in sales, operations and business development. No doubt you have seen and spoken with her over the years at various franchise conferences.

Currently, Allison is the VP of Franchise Development at FranDevCo. One thing is for certain, she is laser focused on building and maintaining lifelong relationships professionally and personally.

Listen in and learn more about Allison Zorich.

Meet Allison Zorich 

Allison is an accomplished executive franchise leader with over 15 years of experience in sales, operations, business development, strategic planning, and brand development, with exceptional skills in communication, relationship management, and developing and implementing successful company goals & structure.

Prior to joining FranDevCo, Allison was the President of pūrvelo Cycle, an emerging boutique fitness concept.  Allison was responsible for all the operational components required to launch the brand into franchising.

Before pūrvelo Cycle, Allison was the President of Franchise Development for Premium Service Brands. She was responsible for the growth and management of several home-service based concepts.

Before Premium Service Brands, she spent close to 9 years with Guidant Financial as their Director of Business Development. In this role, she was responsible for managing and training a team that focused on franchise partner prospecting and management.

Learn more about Allison Zorich

Learn more about FranDevCo

Cordell Riley, COO of BIGGBY COFFEE, joins us on The Franchise Woman podcast: Where Passion & Purpose Collide.

A few words that describe Cordell:

• Scholar.
• Wordsmith.
• Purpose Driven.
• Leader.
• Teacher.

Rebecca thinks that someday we might have to add ‘politician’ as a means to describe Cordell and his many facets. He simply laughed when she mentioned it.

Listen in and learn more about Cordell Riley and his thoughts on the power of our words.

Meet Cordell Riley

Cordell is COO for BIGGBY COFFEE.  He is a top business and franchising professional who has spent many years helping companies achieve outstanding success. After graduating from Mississippi State University and serving state-side during Desert Shield, Cordell began a career with Driven Brands (owner of Meineke and Maaco). Cordell spent 20 years there, with increasing levels of responsibility for operations, business system stewardship, customer relations and training.  After overseeing training internally for Driven Brands, Cordell founded a full-service training and education firm in 2000.  Today Cordell also teaches franchising at the University of Tennessee.

Cordell is now recognized as a pioneer who was among the first to focus on the critical role that training plays in cultivating great brands.

Cordell is very active with the International Franchise Association (IFA).  In addition to speaking at many IFA functions, he has served on the Educational Foundation of the IFA, the Board of Governors for Certified Franchise Executives (CFE) and the Supplier Advisory Board.  Cordell is a current board member for Youth Commission International and General Shelton’s Leadership Center at NC State University. Additional board service includes, the Education Committee of the Automotive Aftermarket Association, and as a Trustee of the Motorist Assurance Program.

Cordell is an active citizen of Charlotte, NC, where he lives with his beautiful wife Donna.  He is the proud father of two amazing young adults, Jackson and Ashley.

Learn more about Cordell Riley

Learn more about BIGGBY COFFEE

Melinda Emerson, aka The Small Biz Lady, is back this week on The Franchise Woman Podcast. She joins Rebecca Monet and Tracy Kawa to talk about her journey to unveiling her true passion and purpose.

Like many, Melinda thought she knew what she wanted to do with her life. But once out of college and into the corporate world she found herself miserable and hating her job. A fateful turn of events would have her reassessing everything. Two years later she was on a completely different path – one filled with satisfaction and happiness.

Listen in to hear the rest of the story and learn about Melinda’s upcoming how to become a Brand in Demand Live event in Philadelphia September 21-23, 2023.

Meet Melinda Emerson  

Melinda Emerson helps Fortune 500 Companies effectively target and retain small business customers. As CEO of Quintessence Group, Melinda Emerson “SmallBizLady”, is an expert on small business from three perspectives:

• Advising Small Businesses through the crucial developmental stages.
• Advising Fortune 500 companies how to market to small businesses.
• Helping Small Businesses and Fortune 500 customers use digital marketing effectively.

Ms. Emerson has advised companies such as Pitney Bowes, VISA, FedEx, Verizon, Xerox, The Hartford, American Express, and Sam’s Club on how to construct media, social media and marketing strategies to increase customer growth in the small business market.

She draws on her 20+ years of combined front-line and executive management in business and entrepreneurial situations. She shares her small business insights and knowledge through many media, including her blog “succeedasyourownboss.com.” Her content is widely read reaching over 3 million readers each week. She is also a former columnist for the New York Times. Her articles are featured in many publications such as Entrepreneur, Smallbiztrends.com, Black Enterprise and Essence. She is frequently tapped to speak about small business issues on media such as Fox News, CNBC, MSNBC, NBC Nightly News, and in the Washington Post, The Wall Street Journal, Fortune and Inc. Magazines, Forbes Magazine named the #1 Woman for Entrepreneurs to follow on Twitter.

She is an author and speaker whose expertise includes small business start-up, sales development and social media marketing. She is the national bestselling author of “Become Your Own Boss in 12 months; A Month-by-Month Guide to a Business That Works,” 2nd edition, the E-book, “How to Become a Social Media Ninja” and her latest Fix Your Business, a 90-day strategy to get back your life and reduce chaos in your business. She regularly delivers keynotes to entrepreneurs and corporations who target small businesses. 

Learn more about Melinda Emerson on the Succeed as Your Own Boss website.   

Today’s conversation on The Franchise Woman Podcast is between cohosts Rebecca Monet and Tracy Kawa.

Learn a bit more about Rebecca Monet, CEO and Chief Scientist at Zorakle Profiles and community advocate, speaker, author, and entrepreneur Tracy Kawa.

In this episode Rebecca and Tracy talk about their shared passion for seeing others succeed. They discuss the vital role Emotional and Social Intelligence plays to business owner success and dangerous societal and psychographic trends that will affect the future of franchising. Listen in to an enlightening conversation one that will certainly encourage future discussions.

Meet Rebecca Monet

Rebecca Monet is CEO and chief scientist of Zorakle Profiles and co-host of The Franchise Woman podcast Where Passion & Purpose Collide.

Rebecca has been in the franchise consulting and psychometric assessment business since 1993. Monet is known for her uncanny ability to draw performance correlations. She is fascinated with neurology, neuroeconomics and human performance as it relates to business success.

Monet is the inventor of the meta-analysis methodology used in Zorakle’s SpotOn! Profile and SpotOn! Eclipse Reports which categorically compare prospective franchisees to a franchise system’s top performers. This meta-analysis approach provides insights no singular profile, survey, algorithm or assessment can, and has changed the way in which franchise companies recruit and select franchisees.

Zorakle tools provide franchise companies a means to reduce training, support and litigation costs while increasing franchisee satisfaction, validation and performance.

The Zorakle tools have helped thousands of individuals desiring to own their own business find a right-fit franchise system. A business in which they have the highest likelihood of success and satisfaction.

The SpotOn! System is Monet’s most comprehensive and predictive work to date.

Learn more about Rebecca Monet

Learn more about Zorakle Profiles

Meet Tracy Kawa

As the founder of Kawa Community Partners and the creator of K-BAT, Tracy Kawa helps coaches and consultants discover their intellectual property, develop their products and services, and monetize their unique value proposition. K-BAT is a scientifically validated tool that reveals your client’s professional DNA, their top values, and their blind spots, enabling you to deliver transformational coaching and consulting.

With over 20 years of experience in marketing, training, and coaching, Tracy has coached over 600 professionals using K-BAT and authored two books on career transition and reinvention. Tracy is also a public speaker and a podcast host, sharing her insights and expertise on topics such as personal branding, career development, and social entrepreneurship. Tracy’s mission is to empower coaches and consultants to differentiate themselves from the crowd and achieve their next level of career success.

Learn more about Tracy Kawa

How to Recognize the Next Big Thing.

Dan Rowe, specializes in finding the next big thing and for over 20 years has identified and grown brands like Five Guys Burgers & Fries, QDOBA Mexican Grill and The Halal Guys from small unit businesses to the powerhouse chains they are today.

Dan Rowe is the Founder & CEO of Fransmart and Co-Managing Partner at The Kitchen Fund and FranInvest which have invested in Sweetgreen, Cava, by Chloe, Inday, eegee’s, to name just a few, and is an active board member of YPO and the National Restaurant Association.

Today he joins us on The Franchise Woman podcast: Where Passion & Purpose Collide to discuss:

• How he recognizes the ‘next big thing’
• His #1 passion, purpose and priority: Getting Rich While Making Others Rich
• Why and how he diversifies his portfolio of franchise concepts

Listen in to this fascinating and enlightening conversation.

Meet Dan Rowe

Dan Rowe specializes in finding the next big thing and for over 20 years has identified and grown brands like Five Guys Burgers & Fries, QDOBA Mexican Grill and The Halal Guys from small unit businesses to the powerhouse chains they are today. Under Dan Rowe’s direction, Fransmart’s current and past franchise development portfolio brands have opened more than 5,000 restaurants worldwide, and facilitated franchise investments that have cumulatively generated over 1-billion in revenues to date. Dan is Co-Managing Partner at The Kitchen Fund and FranInvest, which have invested in Sweetgreen, Cava, by Chloe, Inday, eegee’s, to name just a few, and is an active board member of YPO and the National Restaurant Association.

Learn more about Dan Rowe

Learn more about Fransmart

Multi-lingual Judy Walker is a 2^nd generation immigrant with an incredible story. Raised in New York by an Italian mother, Judy learned adaptability was key to a happy and successful life.

In this episode, Judy shares how being adaptable took her from being the Assistant Director of Sales and Marketing for Windows on the World Restaurant in New York City, to full-time motherhood, to a telemarketing job, to her present position as Senior Vice President of Sales at Anago Cleaning Systems.

Listen to the full episode and you’ll hear Judy speak beautiful Italian and share some of her secrets to a fulfilling life and career.

Meet Judy Walker

Mrs. Walker joined AFI in August 2001 and became Director of Franchise Marketing in 2002. She was appointed Vice President – Marketing in February, 2005. Mrs. Walker started with AFI in 1994 and became head of the telemarketing department in August 1994. In April 1998, she became Director of Telemarketing for the South Florida Master Franchise. Previously, she was Assistant Director of Sales and Marketing for Windows on the World Restaurant in New York City. Mrs. Walker holds a Master of Science in Education from Wagner College, is a Certified Franchise Executive, and is fluent in English, Spanish, and Italian.

Learn more about Judy Walker

Learn more about Anago Cleaning Systems