The One Question Everyone Is Asking

by Rebecca Monet I know you better than you know yourself. Underneath that tough exterior, there lies a tender underbelly. But none have seen it. Not your friends, colleagues or boss. Not your children in whose eyes you are a combination of superhero and ATM. Not even your adoring and balding husband. What?! But he’s seen me naked, you exclaim. No, he’s clueless too. How do I know? Because he’s sound asleep and snoring while you’re wide awake asking yourself:   “Do I have what … Read More “The One Question Everyone Is Asking”

Growing Your Franchise Through Engagement

by Michelle Hummel Engagement has been the buzzword in the digital marketing landscape for nearly a decade and with good reason. While there are many technical definitions, at its core, engagement is just another word for conversation. Basically, it’s what puts the social in social media, and now in the time of physical distancing, engagement is more important than ever.  A recent … Read More “Growing Your Franchise Through Engagement”

Paycheck Protection Program – Maximize Forgiveness

by Tom G. Porterfield, CPA, CFE It is important that small businesses receiving the Paycheck Protection Program (PPP) loans manage the loan proceeds. For that reason, we are sharing some best practices for managing PPP loans.  Payroll and Full Time Equivalents (FTEs)  PPP loans are forgivable, but reductions in employees, work hours and total payroll … Read More “Paycheck Protection Program – Maximize Forgiveness”

From Dreamer to Business Owner

by  Elizabeth Denham Carolyn Thurston is a self-described dreamer. From a young age, she had a strong faith, a relentless desire to help people and the gumption to find a way to succeed. That gumption led her to her position as Founder and CEO of Wisdom Senior Care, an emerging franchise, and President and CEO … Read More “From Dreamer to Business Owner”

ZOOM ETIQUETTE: Are you a ZOOM ZOMBIE?

by Nancy Friedman, Founder and Chairman, Telephone Doctor Customer Service Training Ok, here we go. I’ve had, as you might imagine, dozens of complaints on how people act on Zoom calls. And certainly not on purpose, we all know that. However, the need has come to go over the top ten ZOOM ZOMBIES as I’m calling them. And not in any special order, they all seem to … Read More “ZOOM ETIQUETTE: Are you a ZOOM ZOMBIE?”

No Excuses. Just Grit.

by Elizabeth Denham Have a dream. Set a goal. Find a way. Don’t give up. These are the elements of Laura Spaulding’s personality that have led her to running a successful franchise system and to earning the respect of those in the franchising industry.   “When I started my business, I didn’t leave myself any other options,” Spaulding said. “I rented out … Read More “No Excuses. Just Grit.”

Welcome Rebecca Monet into The Franchise Woman Partnership

by The Franchise Woman The Franchise Woman magazine is thrilled to announce that Publisher, Elizabeth Denham, has welcomed Rebecca Monet as partner and Co-Publisher starting immediately.   “Having Rebecca join The Franchise Woman team will elevate the magazine in terms of quality and exposure,” Denham said. “With her roots in the franchising space and her dedication to empowering women, she will help us … Read More “Welcome Rebecca Monet into The Franchise Woman Partnership”

Optimism in a Time of Crisis

by Elizabeth Denham “When I see crisis, I see opportunity and innovation. I believe how you handle this crisis tells people who you are. And I believe we will come out better and stronger.”  Rebecca Monet, the founder and president of Zorakle, a company offering a customized suite of assessments used to determine franchisee-franchisor compatibility, believes … Read More “Optimism in a Time of Crisis”

5 Questions an Emerging Franchisor Should Answer “Yes” to Before Franchising

by Marietta Snetsinger Have you been thinking about franchising but aren’t sure if your business is ready? It’s important to look deeply into every aspect of your business to evaluate if it’s suitable or ready to franchise.   Here are 5 questions to ask yourself before you Franchise:  Is your business highly profitable?  Profitability is important in determining whether … Read More “5 Questions an Emerging Franchisor Should Answer “Yes” to Before Franchising”