Author: Rebecca

Irvine, CA – Taco Bell Corp. today announced that it has named Nikki Lawson as Global Chief Brand Officer, responsible for continuing the success of the Taco Bell brand in the US and across the world.
Lawson, former Managing Director, KFC SOPAC (South Pacific), will join the brand effective this April, reporting to Mark King, Chief Executive Officer, Taco Bell Corp. Lawson comes to Taco Bell after nearly 20 years at KFC, having held numerous marketing leadership roles, first in the KFC Africa business, and later in SOPAC, where she served as Chief Marketing & Development Officer and, most recently, Managing Director.
“One of our biggest opportunities moving forward is positioning Taco Bell as the powerhouse global brand that it is, pushing us to continue to be a brand beyond QSR,” said King. “With her proven track record and unbelievable heart, I can’t think of anyone better for the job than Nikki, and I know her addition will strengthen Taco Bell’s position for another decade of global growth.”
Through building and leading strong teams, Lawson has significantly elevated the KFC brand and customer engagement through insights-driven advertising and customer touchpoints, upping social media engagement and corporate social responsibility practices, and delivering a record number of asset upgrades. Lawson is also passionate about making the world better, and through the KFC Youth Foundation and programs, KFC has helped young people by building confidence to work towards personal and career goals.
“I’ve loved every moment of leading the KFC brand in the SOPAC region and working with the dynamic people and franchise partners who are at the heart of the success we have enjoyed. To now have the opportunity to join the incredible Taco Bell brand is beyond exciting,” said Lawson. “I’m so impressed by their innovative culture and strong connection with customers and look forward to driving the next chapter of Taco Bell’s growth and purpose across the globe.”
About Taco Bell
Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE: YUM), is the world’s leading Mexican-inspired quick-service restaurant brand. Taco Bell serves made-to-order and customizable tacos and burritos and other specialties with bold flavors, quality ingredients, breakthrough value, and best-in-class customer service to over 46 million customers weekly across the globe. Globally, Taco Bell and its franchisees operate more than 7,100 restaurants, including more than 600 restaurants across 30 countries outside of the U.S.

CARROLLTON, TX – Catherine Monson, CEO at FASTSIGNS International, Inc. was named IFA Chair on February 11 at the IFA Annual Convention held in Orlando, February 8 – 11, at the Orlando World Center Marriott.
During the Closing General Session, Monson accepted the chair’s gavel and stepped into her new role that current IFA Chair, David Barr, held for the past year.
A strong advocate for small business enterprise and franchising, Monson has spent time serving on the Board of Directors for the International Franchise Association (IFA). Through her service with the IFA, Monson works to help further the IFA’s mission of protecting and promoting franchising through government relations, public relations and educational programs.
Past committees she has worked on include the Women’s Franchise Committee, the Educational Foundation Research Committee, the Franchise Relations Committee, the Benchmarking Task Force and the Franchise Relations Best Practices Task Force.
In 2009, Monson was honored by the International Franchise Association (IFA) as the Bonny LeVine Award recipient. This prestigious award is bestowed upon a female franchisor or franchisee who has demonstrated ability in franchising through contribution to the growth of the business, contributions to her community through board positions, volunteer work and activities that promote the professional advancement of women, and contributions as a mentor to women in franchising.
Monson was involved with the second annual IFA’s fall “fly-in” event in Washington DC (originally called Franchise Appreciation Day and now called the Franchise Action Network (FAN) Annual Meeting) in 2000 and has attended all but one ever since.
“In my opinion, the FAN Annual Meeting and fly-in is the most valuable IFA meeting for franchisees, along with their franchisors, to attend each year,” said Monson. “At this meeting, the IFA educates attendees on critical issues that could affect the franchise business model and how to effectively speak with House Members and Senators, making it a positive experience, even for first-time attendees, as the IFA sets up all meetings on Capitol Hill, making advocacy simple and effective. The 2020 fly-in meeting will be held September 15 and 16.”
In 2014, she testified before the US House of Representatives Workforce Subcommittee on the potential negative consequences of the NLRB’s then-expected expansion of the definition of “Joint Employer.” In 2018, she testified before the U.S. House of Representatives Workforce Subcommittee on Association Health Plans.
In 2015, she received the IFA’s first ever “FAN (Franchise Action Network) of the Year Award” for her commitment, dedication and efforts to champion franchise and small businesses locally and nationally through her work with the Franchise Action Network. Monson has also been a panelist or facilitator in breakout sessions at every IFA Convention since 2006. She served as a keynote speaker for the 2016 IFA Convention, the Australian Franchise Convention in 2016, the Brazilian Franchise Association in 2016, the Canadian Franchise Association Convention in 2017 and the New Zealand Franchise Association in 2018. She will keynote the Philippine Franchise Association Convention in March.
Monson’s work with the IFA in 2020 will center around protecting and enhancing the franchise business model through teaching and promoting franchising best practices to franchisors, continuing with the IFA’s strong Government Relations (GR) outreach and increasing the membership of the IFA.
“It is an incredible honor to be elected to the position of IFA Chair,” said Monson. “I love franchising; franchising enables people to own their own business and benefit from the power of a brand along with the brand’s marketing, advertising, training and support. I look forward to serving the franchising community through my appointment and doing my part to protect, promote and enhance franchising.”
About FASTSIGNS®
FASTSIGNS International, Inc. celebrates its 35th anniversary in business in 2020 as the leading sign and visual communications franchisor in North America, and is the worldwide franchisor of more than 725 independently owned and operated FASTSIGNS® centers in 9 countries including the United States, Canada, Chile, England, Grand Cayman, Puerto Rico, the United Arab Emirates, Malta, France, and Australia (where centers operate as SIGNWAVE®).
FASTSIGNS locations provide comprehensive signage and visual graphic solutions to help companies of all sizes and across all industries attract more attention, communicate their message, promote their products, help visitors find their way and extend their branding across all of their customer touch points. FASTSIGNS has been ranked the #1 franchise opportunity in its category in Entrepreneur magazine’s Franchise 500 for the past four years, a 2019 Top Franchises for Veterans by Franchise Business Review and a 2019 America’s Best Franchises to Buy list by Forbes magazine.
Learn more about sign and visual graphic solutions or find a location at fastsigns.com. Follow the brand on LinkedIn at linkedin.com/company/fastsigns, Twitter @FASTSIGNS or Facebook at facebook.com/FASTSIGNS. For information about the FASTSIGNS franchise opportunity, contact Mark Jameson (mark.jameson@fastsigns.com or call 214.346.5679).
About the International Franchise Association
Celebrating 58 years of excellence, education and advocacy, the International Franchise Association is the world’s oldest and largest organization representing franchising worldwide. IFA works through its government relations and public policy, media relations and educational programs to protect, enhance and promote franchising and the more than 733,000 franchise establishments that support nearly 7.6 million direct jobs, $674.3 billion of economic output for the U.S. economy and 2.5 percent of the Gross Domestic Product (GDP). IFA members include franchise companies in over 300 different business format categories, individual franchisees and companies that support the industry in marketing, law, technology and business development.

SECAUCUS, NJ –  The Children’s Place, Inc. (Nasdaq: PLCE), the largest pure-play children’s specialty apparel retailer in North America, today announced that Gymboree will relaunch in February 2020. Gymboree will be available on www.Gymboree.com, and in shop-in-shop locations in over 200 Children’s Place stores across the U.S. and Canada.
Jane Elfers, President and Chief Executive Officer, said, “We are very proud to announce the return of Gymboree. The Gymboree team has worked tirelessly to bring this iconic brand back to its passionate and loyal customers.”
Jennifer Groves, Senior Vice President of Design and Brand Creative said, “Gymboree was successfully built on capturing the essence of childhood in its product design. Childhood passes by in a moment, and because of this, we want to capture family memories that will last forever as kids run, dream, explore and imagine…all in Gymboree.”
Gymboree’s launch includes eight collections in sizes 12M – 8. The brand will return to its classic roots with playful, bow-to-toe collections that span apparel and accessories.
Gymboree will offer exclusive, limited-time access to shop the new Gymboree.com. Beginning on Monday, February 3rd, Gymboree will announce how customers can reserve their spot to be one of the first to shop the Spring 2020 collections. Early access will be limited to the first 10,000 customers who reserve their spot.
Customers can expect:
A brand-new Gymboree.com website.
“Free Shipping, Free Returns, Everyday,” with no minimum purchase for all online orders.
An enhanced loyalty program, My Place Rewards, which rewards customers on every purchase they make in-store and online, while providing members with special offers and exclusive access to bonus events.
A new, easy-to-use mobile app that allows customers to conveniently shop their mobile devices.
For more information on the news, or to sign up for early access shopping beginning on February 3rd, please visit www.Gymboree.com.
About The Children’s Place
The Children’s Place is the largest pure-play children’s specialty apparel retailer in North America. The Company designs, contracts to manufacture, sells at retail and wholesale, and licenses to sell fashionable, high-quality merchandise predominantly at value prices, primarily under the proprietary “The Children’s Place,” “Place”, “Baby Place,” and “Gymboree” brand names. As of November 2, 2019, the Company operated 955 stores in the United States, Canada and Puerto Rico, an online store at www.Childrensplace.com, and had 260 international points of distribution open and operated by its eight franchise partners in 19 countries.

About Gymboree
Gymboree creates colorful, playful, head-to-toe children’s clothing collections that celebrate childhood and help families look their best for any occasion. A brand of The Children’s Place, Gymboree collections incorporate themes that come to life through vibrant color palettes, prints, textures, graphics and high-quality, durable fabrics. The Gymboree brand is available online at www.Gymboree.com and at more than 200 Children’s Place retail locations in the United States and Canada.

CINCINNATI, OH – Home Helpers, the in-home care franchise that provides exceptional in-home care to seniors and others in more than 1,000 communities across the United States, announced today that seasoned business executive Kimberly Demaree has joined its leadership team as Chief Performance Officer. Demaree will be based in the company’s headquarters in Cincinnati where she’ll direct Franchise Services, Training and Marketing.
“We are pleased Kimberly is bringing her talents to the Home Helpers team,” Home Helpers President and CEO Emma Dickison said. “She has demonstrated success in her previous roles and has the incredible skill to foster change and innovation at all levels of an organization. We look forward to her driving initiatives that produce results for our franchisees and clients alike.”
Home Helpers created the new role of Chief Performance Officer to grow the Home Helpers system by developing integrated programs to benefit the company’s large network of franchisees. Home Helpers is a leader in the in-home care market and was recently named one of the top franchises by Franchise Business Review. The company has seen double digit growth in the past decade and is well-positioned in the market as more seniors desire to age in place.
Demaree comes to Home Helpers after serving as Chief Marketing Officer for Champion Windows and Home Exteriors where she achieved record sales through her focus on operational excellence, client satisfaction, training and development, and omni-channel marketing. Prior to Champion Windows, she served as Chief Marketing Officer for Timeless You where she spearheaded the launch of a new call center including hiring, training and development, and operational guidelines while simultaneously creating a brand identity for the national network of facial plastic surgeons. Additionally, she has led successful marketing operations at Comfort Keepers and LCA-Vision.
“Kimberly is a rare find, and our leadership team is eager to work together as we develop new care solutions allowing people to remain safe and independent in their homes,” Dickison said.
Demaree holds a master’s degree in business from Xavier University and a bachelor’s degree in English from Bowling Green State University.

About Home Helpers Home Care

Since1997, Home Helpers® Home Care has provided exceptional in-home care to seniors and others. With independently owned and operated offices in more than 1,000 communities across the United States, we are committed to supporting the dignity and independence of the families we serve. Learn more at HomeHelpersHomeCare.com.

Media Contact: Christine Hoffman
Powers Agency  513.885.0910
choffman@powersagency.com

SAN FRANCISCO, CA – Keller Williams Realty, KW San Francisco, and KW Peninsula Estates proudly announce the promotion of Ms. Nicole Aissa to the position of Senior Executive Team Leader for both KW San Francisco and KW Peninsula Estates. This appointment expands Ms. Aissa’s reach into KW’s San Francisco office marked by the success she’s brought to the KW Peninsula Estates operation.

Keller Williams is the largest, fastest growing real estate franchise in North America and the San Francisco Bay Area has been central to this growth. Nicole brings nearly a decade of experience as a proven leader in the industry, has recruited and trained over 250 agents, and has demonstrated success in building workplace culture with her contagious energy and stamina. “Nicole has brought incredible energy to the Peninsula office, recruited top talent, and has brilliantly leveraged KW’s proven models to build success for countless agents and their teams.” says Anne Kennedy, Operating Principal of KW Peninsula Estates.

KW expands Ms. Aissa’s role at an exciting time as KW’s 2020 focus is Building Teams. Ms. Aissa will lead business development, team development, and training for agents in both offices wishing to build structures for long-term success. “Nicole brings exceptional leadership, networking passion, and an ability to infuse a culture of performance and collaboration.” “She literally makes success accessible and we are excited to have her in San Francisco,” says Michael Minson, Operating Principal of KW San Francisco.

Nicole has been recognized as a top producer at every stage of her career. As a former title company executive with a background in hospitality, Nicole understands the end-to-end service and critical components to building a successful real estate business. She is a straightforward communicator, effective mentor and coach with a talent for helping agents set goals and achieve new levels of performance and success.

Nicole will lead KWSF and KW Peninsula Estates offices driving growth for existing agents, recruiting new team members, and building a culture of productivity and collaboration.

About Keller Williams

Austin, Texas-based Keller Williams, the world’s largest real estate franchise by agent count, has more than 975 offices and 186,000 associates. The franchise is also No. 1 in units and sales volume in the United States. In 2015, Keller Williams began its evolution into a technology company, now building the real estate platform buyers and sellers prefer. Since 1983, the company has cultivated an agent-centric, technology-driven and education-based culture that rewards agents as stakeholders.

Media Contact:Michael Minson
(415) 606-2625

 

CUPERTINO, CA- January 16, 2020 – Intero, a Berkshire Hathaway affiliate and wholly owned subsidiary of HomeServices of America, Inc., is proud to announce that Renee Kunz has been promoted to the position of Senior Vice President of Strategic Partnerships. In addition, the company is also excited to introduce Chris Moles as Managing Officer of the Silver Creek office, located in San Jose, California.

Kunz is a seasoned real estate professional that has been with Intero since the foundation in 2002 running Intero’s Hollister office. This office under Kunz’s leadership has maintained #1 market share for many years and was recognized as the best real estate office by Best of San Benito County in 2019. She is a third-generation REALTOR® and was inspired by her mother, Marilyn Ferreira, a real estate icon in San Benito County, who has been practicing real estate for almost 50 years.

In this new role, Kunz will be leading the charge with all of Intero’s strategic partners. The current partners include Prosperity Mortgage and Orange Coast Title. This role will continue to evolve as Intero adds additional ancillary services in the future.

“I am so excited about this new opportunity with Intero,” said Renee Kunz, Senior Vice President of Strategic Partnerships. “Having been a licensed broker for more than 30 years and using my knowledge gained from leadership roles from the past and with Intero, I feel I can bring a unique perspective to help elevate our strategic partnerships to new heights.”

“Renee is smart, creative and most of all, she’s a team player,” said Brian Crane, Chief Executive Officer of Intero. “She has consistently demonstrated her ability to collaborate with our existing strategic partners to help grow our capture rates. I look forward to her helping assist our leadership team to deepen our relationships with existing, as well as future partners.”

A real estate industry veteran, Moles has been with Intero for more than 10 years in the role of General Counsel. His counterpart, Heather Wang, will remain at the Cupertino Headquarters in her current role as Corporate Counsel.

Moles brings a wealth of knowledge, skills and pedigree to this new role. In addition to his extensive real estate legal background, Moles has the industry in his blood. His father, Bob Moles, had an illustrious regional and national real estate career and was a co-owner of Intero and his late uncle, Kevin Moles, was one of the founding members of Intero, opening the first Intero office in Morgan Hill, California.

“I was seeking a more active role on the sales side of the real estate business,” said Chris Moles, Intero Managing Officer. “I am so excited by this new opportunity and can’t wait to jump in with both feet to help our Silver Creek agents become the best in the business.”

“Chris has been a huge asset to Intero and Intero agents over the years as our General Counsel,” said Brian Crane, Chief Executive Officer of Intero. “Chris is the ideal person to help our REALTORS® in Silver Creek grow and build successful careers.”

About the Intero® Brand

Intero, a Berkshire Hathaway affiliate and wholly owned subsidiary of HomeServices of America Inc., serves Northern California with 18 offices throughout the greater Silicon Valley. The Intero Franchise network is comprised of 55 affiliates located in Alabama, California, Nevada, Tennessee and Texas. The company is headquartered in California’s Silicon Valley.

Find more information about Intero at www.intero.com. Find more information about HomeServices at www.homeservices.com.

Media Contact:Derek Overbey
Intero – A Berkshire Hathaway Affiliate
(650) 537.8566
doverbey@intero.com

ATLANTA, GA – Edible Brands®, the parent company of Edible®, the world’s largest franchisor of fresh fruit arrangements and all-natural fruit snacks and dipped treats, has named Carey Malloy Vice President of Finance.

As Edible enters an exciting new phase that will include expansion of both of its product lines and retail concepts, Malloy will play a crucial role in setting strategic financial direction for the company as she oversees the brand’s accounting and finance departments.

“Carey is a dynamic finance leader with an extensive background and proven track record of delivering results,” said Tariq Farid, Founder and CEO of Edible Brands. “Since joining Edible, Carey has been an essential member of our team, and I look forward to watching her excel in her new position on our leadership team.”

Malloy joined Edible in 2019 as Senior Director of Financial Planning and Analysis where she oversaw financial planning and projection as well as product pricing and margin management across various disciplines within the company

“This is an exciting time of expansion, and I look forward to playing an even larger role in driving Edible’s new initiatives,” said Malloy.

Malloy graduated from Valparaiso University in Indiana with a Bachelor of Science in Business Administration, Accounting and Finance. Prior to joining Edible, Malloy held positions at ConAgra Brands and McDonald’s.

About Edible Brands®

Edible Brands is the parent company of Edible, the world’s largest franchisor of stores offering all-natural fruit snacks, dipped treats and fresh fruit arrangements with more than 1,100 locations worldwide. Since its founding in 1999, the company has been recognized as an industry leader, ranking first in its category in Entrepreneur magazine’s annual “Franchise 500,” Entrepreneur’s Top 40 of “Fastest Growing Franchises” and “America’s Top Global Franchises” as well as being included among the “Inc. 5000” list of the fastest growing privately-held companies. Edible fresh fruit arrangements, chocolate Dipped Fruit™ and fresh fruit smoothies can be ordered through any local Edible store or online at edible.com. Edible has franchise opportunities available in a number of key markets in the United States and Canada.

Media Contact:Lauren Caracciolo
lauren@bizcompr.com
815-207-1446

 

BALTIMORE, MD -PRNewswire  – Senior Helpers®, the nation’s premier provider of in-home senior care services, today announced the promotion of Mari Baxter to Executive Vice President and Chief Performance Officer. A proven leader who has worked at Senior Helpers for over 10 years, Baxter has played a significant role in ensuring the success of franchise owners and staff nationwide. In her new role, she will lead Senior Helpers’ operations team at the franchise and corporate levels, help improve performance across all stores and spearhead new programs to address caregiver workforce challenges.

A testament to her many accomplishments and contributions with Senior Helpers, Baxter’s promotion will help Senior Helpers navigate the changing industry landscape including shifts in requirements from healthcare partners. In addition to leading operations and improving performance through analyzing key performance indicators, Baxter will implement new data and outcome tracking to ensure ongoing success.

“It gives me great pleasure to recognize Mari’s exceptional leadership and contributions to Senior Helpers with a well-deserved promotion,” said Peter Ross, CEO and Co-Founder of Senior Helpers. “I couldn’t think of a more deserving member of our executive team to lead Senior Helpers in its pursuit of exceptional operations and performance at every level. We are excited and know she will continue to play an important role in the company’s ongoing growth and success.”

Baxter originally joined Senior Helpers in 2008. Most recently, as the Senior Vice President of Operations, she has led all field operations. In this role her responsibilities included managing the team who works with owners on financial management, training, marketing, client and caregiver management. She also worked closely with the resales and sales management teams to recruit new franchisees.

“My career at Senior Helpers thus far has been truly rewarding, and I am honored and excited to take on this new role,” said Baxter. “I am passionate about advancing the company’s operational strategy and helping each and every team member feel empowered to be the best they can be for our clients. I appreciate Peter and the team’s ongoing support and look forward to implementing new tactics to ensure Senior Helpers continues to flourish.”

Baxter’s experience in leadership and business development spans two decades across various markets including food and beverage, childcare and senior care. Baxter received her Bachelor of Arts degree in Journalism and Business from Central Michigan University.

For more information on Senior Helpers, visit www.seniorhelpers.com.

About Senior Helpers®

Senior Helpers® is the nation’s premier provider of in-home senior services ranging from specialized care for those with diseases, such as dementia, Alzheimer’s and Parkinson’s, to personal and companion care to help individuals looking for a little assistance with daily activities. Founded in 2002 with a vision to help seniors age with dignity despite age-related illnesses and mobility challenges, Senior Helpers® has hundreds of franchised and owned businesses that have cared for tens of thousands of seniors.

Senior Helpers® was the first and remains the only national in-home care provider to be certified as a Great Place to Work. The company has been named by Fortune Magazine as one of the best places to work in the aging services category and one of the best places to work in the state of New York. Senior Helpers is one of Entrepreneur’s Top 500 Franchise Companies and is an approved partner in the Military Spouse Employment Partnership. Senior Helpers is also an active member of the Healthcare Leadership Council – an exclusive alliance of leading healthcare companies from all health sectors committed to advancing the American healthcare system. Learn more by visiting https://www.seniorhelpers.com.

Media Contact:Shelby Hudak
(619) 234-0345
seniorhelpers@havasformula.com

 

ASHBURN, VA – As the pet industry continues to experience explosive growth, with nearly 187 million pets occupying the homes of more than three-quarters of U.S. households – Woofie’s, a new franchise in the $75 billion professional pet care industry paralleled that growth as they expanded in their home market and brought new programs and services to the area.

Here’s a look at what Woofie’s accomplished in 2019:

• Woofie’s signed and opened its first three franchises in South Riding/Aldie, Leesburg, and Reston/Herndon.
• The brand launched Pet Tech, pet CPR and First-Aid classes for the public.
• Woofie’s partnered with the Paragon School of Grooming to open Woofie’s Academy
• The brand served over 7,000 pet “clients.”
• Woofie’s won Northern Virginia Magazine Reader’s Poll 2019 – Best Groomer, Best Mobile Pet Services, Best Pet Sitters and Dog Walkers, Loudoun Times-Mirror’s- Best Pet Services Company 2019, Washingtonian Best of Washington 2019 – Pet Sitters & Dog Walkers & Mobile Grooming.

“We are thrilled with the strides we made in 2019,” said co-founder and co-owner Amy Reed. “After opening three mobile pet spas, Woofie’s Academy and launching our Pet Tech classes, we’ve established Woofie’s as a one-stop-shop for all pet care needs. We are proud of the progress we’ve made and know this is only the beginning.”

Looking ahead to 2020, Woofie’s plans to open five new franchise locations and are eying markets in Virginia, New Jersey, Pennsylvania, North Carolina and South Carolina.

Founded in 2004, Woofie’s offers personalized pet sitting and dog-walking services which include consultations with a member of the management team, in-home overnight care and Bed & Biscuit overnight care. Their mobile pet spa provides one-on-one, cage-free grooming services such as: breed-specific haircuts, nail trims, hydrosurge baths and specialized de-matting and de-shedding treatments. The customization of products and services for each pet and the focus on the customer experience further set Woofie’s services apart from others in the industry.

To augment its growth, Woofie’s is actively seeking franchise partners who are passionate about dogs and are looking to be hands-on with the business. Including a franchise fee of $38,500, the initial investment necessary to open a single location ranges between $118,992 and $190,786. Each Woofie’s franchise will employ a team of pet sitters, dog walkers, mobile groomers and back-office administrators.

About Woofie’s

Founded in 2004 and franchising since 2018, Woofie’s is a new franchise in the professional pet care services industry that is the first to offer the combined services of pet sitting, dog walking and mobile pet spa services. They are further set apart by their completely customizable services and their focus on customer service. Today, there are four locations open and operating in Ashburn, Reston/Herndon, Leesburg, and South Riding/Aldie. For more information, visit www.woofies.com.

SOURCE Woofie’s

Miami, FL – In the historic tradition of quirky comedic commercial spokes personalities, Granite Transformations & TREND Transformations, an International home remodeling franchise company, is launching a new multimedia ad campaign in 2020 to introduce Janet, the new Design Guru, from Granite Transformations & TREND Transformations.

See Video here: https://www.youtube.com/watch?v=jusxhZ4nHOg&feature=youtu.be

The “Janet” character, portrayed by actress Llana Isaacson, is a smart, witty and no-nonsense spokesperson who pops into the home to thwart a potentially bad home remodeling experience. She proceeds to educate the homeowner on the smarter way to renovate the kitchen or bathroom, using Granite Transformations and TREND Transformations proprietary etherium™ by E-Stone surfaces, along with a unique top-over-top installation process that eliminates much of the stress and mess of a traditional home renovation.

Isaacson was chosen, from Miami, for the starring role after a nation-wide talent search in NY, LA and Miami. The franchisor, Rock Solid Granite North America Inc., chose her for the quirky and comedic delivery of her audition which they felt not only fit the character but also made her relatable to customers in both territories (US/UK).

“Quirky characters and funny ads are memorable,” said Vanessa Conde, Vice President of Marketing for RockSolid Granit, the global franchisor to Granite Transformations and TREND Transformations. “Janet presents the process and possibilities in an “I’ve got this” manner highlighting how convenient, efficient, and even fun, it is to have a Granite Transformations and TREND Transformations renovation. Our goal was to highlight our key points of difference in a way that customers would relate to. People don’t want to be displaced from the home for months due to home remodeling, especially in the kitchen. Janet tells them exactly why we are the best option for their renovation needs.”

“The execution of Janet from Granite demonstrates that by listening to our franchise community, who know their customers, we have a campaign that personifies our brand,” said Charlotte Russell, Global COO for RockSolid Granit. “Janet delivers, in an enthusiastic and saucy manner, our main differentiators. And she makes it clear that our franchisees are the highly professional one-stop-shop and done-in-day home remodeling experts!”

The Janet campaign is set to officially launch in January of 2020 and will utilize a wide range of multimedia components including TV, radio, print, social media, direct mail and email ads. The campaign has been piloted on TV in a number of US markets and has already seen success, generating leads by nearly double month-over-month as per initial data findings.

About Granite Transformations and TREND Transformations

Founded in 1996, Granite Transformations & TREND Transformations is the franchise system of RockSolid Granit North American Inc./United Kingdom. With over 50 locations throughout the US & UK, the company has renovated more than 1 million customer homes and offers a done-in-a-day kitchen and bathroom remodeling solution. The company is headquartered in Miami, Florida. For more information click on https://www.granitetransformations.com/

Media Contact:  Christopher Collora
631.223.1754 ext 255
chrisc@egcgroup.com