On a recent episode of The Franchise Woman Podcast: Where Passion & Purpose Collide, host Rebecca Monet welcomed Allison Welch, Founder of As You Wish, for a conversation that beautifully highlighted how passion, organization, and service can create life-changing impact. Allison is redefining what it means to live stress-free through her bespoke personal assistant franchise.
From Concept to Community Support
Allison Welch founded As You Wish 15 years ago with a clear vision: to provide on-demand, à la carte lifestyle support for busy individuals and families. Drawing from her background in executive assistance, client management, and high-level organizational roles, Allison saw an opportunity to create a service that gave people back their most precious resource—time.
Today, As You Wish handles everything from everyday errands and vehicle services to relocation management, holiday prep, and event planning. Whether it’s picking up prescriptions, finding a last-minute swimsuit, or managing a family move across the country, Allison and her team ensure clients can focus on what matters most.
A Business Built on Relationships
At the heart of As You Wish is connection. The team refers to their employees as lifestyle coordinators—trusted professionals who often become deeply embedded in their clients’ lives. From having access to door codes and personal calendars to celebrating special occasions with thoughtful gestures, the brand prioritizes confidentiality, trust, and personal touch.
This commitment extends to franchisees, who are trained not only in systems but also in relationship-building. Networking with luxury realtors, home builders, and other referral partners is baked into the onboarding process. Personal touches—like delivering flowers on Mother’s Day or gifting barbecue supplies for Father’s Day—set As You Wish apart as a high-touch, people-first business.
The Decision to Franchise
The idea of franchising came naturally as Allison noticed her Denver-based team serving clients in other markets. From opening homes in Palm Springs to managing pro-athlete relocations, it became clear that the need for As You Wish services stretched across the country. With her operational expertise and vision, Allison created a model ready to scale—one that allows franchisees to thrive while staying true to the brand’s mission of elevating everyday life.
What Makes an Ideal Franchisee
Allison emphasizes that ideal franchisees don’t necessarily need direct industry experience, but they do need to be:
- Passionate about entrepreneurship
- Outgoing and eager to network
- Community-minded and relationship-driven
- Comfortable leading lifestyle coordinators with integrity and trust
Franchisees can choose to work in the business directly or hire coordinators and operations managers while serving as brand ambassadors. Either way, success lies in fostering genuine client relationships and maintaining the company’s high standards of confidentiality and care.
Looking Ahead
With new markets launching, including Tucson, Arizona, the future looks bright. Allison envisions As You Wish becoming a recognized leader in the personal assistant industry, integrated into corporate wellness programs and employee benefits. By offering flexible, hourly services instead of rigid contracts, the brand meets clients where they are—whether they need one errand handled or ongoing weekly support.
As Allison summed up, the mission is simple but powerful: to remove stressors so clients can enjoy more of what they love, whether that’s skiing with family, focusing on work, or simply savoring life’s everyday moments.