In a franchise industry that’s often driven by metrics and margins, Michelle Holliman is a standout voice of compassion, communication, and consistency.
As the Vice President of Franchise Development for Pigtails & Crewcuts, Michelle joined The Franchise Woman Podcast to share not just her business expertise—but her deeper philosophy on life, leadership, and kindness.
From Franchise Development to Life Coaching
Michelle’s franchise journey began in 1997, with experience across brands like HoneyBaked Ham, Planet Smoothie, and now, Pigtails & Crewcuts. But what truly defines her approach isn’t her resume—it’s her purpose.
“My theme in life is kindness,” she says. “And I try to model that everywhere—in business, with my kids, and with my team.”
Kindness as a Culture Builder
Working with children, franchisees, and fellow leaders, Michelle emphasizes the importance of emotional intelligence in business.
She leads her team—and teaches franchisees—through what she calls the 3 C’s:
- Communication – Transparent and honest dialogue is key. “People need to know what they’re getting into.”
- Cooperation – Franchising is a partnership, and Michelle ensures her team collaborates closely with every new candidate.
- Consideration – “You have to meet people where they are,” she explains. Whether it’s a franchisee’s financial goals or emotional readiness, Michelle leads with empathy.
Why Coachability Matters More Than Experience
Michelle believes franchise success isn’t reserved for those with business degrees or executive titles—it’s about being coachable.
“People come from all walks of life—corporate jobs, teaching, medicine. What matters most is your willingness to learn and grow with us.”
This perspective has helped Michelle support a diverse array of franchisees—many of whom have never worked in retail or with children before.
Debunking Franchise Myths
Michelle doesn’t shy away from hard conversations. She knows franchising has had its share of myths and reputational baggage.
That’s why she approaches every prospect with transparency. “Franchising isn’t a 9-to-5 job. It’s hard work. But it’s also rewarding—and you’re never doing it alone. That’s what makes this model so powerful.”
What’s Next for Pigtails & Crewcuts
Celebrating 20 years in business, Michelle is just getting started. She’s focused on innovation, franchisee support, and expanding with purpose.
“We’ve built a strong foundation. Now it’s about making the brand even better—through community involvement, tech upgrades, and staying true to our core values.”
That includes maintaining a sense of fun. “We’re a kid-focused brand,” she laughs. “It should be joyful.”
Final Thoughts: Leadership with a Smile
Michelle’s interview was more than a look inside a franchise system—it was a reminder that kindness isn’t weakness. It’s leadership. It’s strength. And it just might be the secret ingredient behind long-term success.