Kayla Ryan, Chief Marketing Officer at Home Run Franchises, has a rich background in franchising, starting from her teenage years working in her family’s franchise businesses. Her passion for entrepreneurship led her to establish and successfully grow her own company, Flick Switch Marketing, which she sold in 2023. At Home Run Franchises, Kayla now leads multiple brands within the company, focusing on empowering franchise partners through innovative, data-driven marketing strategies and personal coaching.
Kayla champions the growth of family-run franchises, viewing it as a way to support generational success and avoid high student debt. In her family-focused work culture, she sees franchisees as extended family members and fosters an environment where they can rely on her team for business and personal support. This inclusive culture has become a foundation of Home Run Franchises, where franchisees are supported as they navigate business ownership, even if they are young or new to the industry.
Looking ahead, Kayla’s vision for Home Run includes strategic growth into multiple brands and maintaining a supportive, family-centric environment. Kayla’s dedication to responsible franchising, family businesses, and personalized support underscores her commitment to building a sustainable future for both Home Run Franchises and the wider franchising community. Listen in to the full interview here.
Meet Kayla Ryan
As the Chief Marketing Officer at Home Run Franchises, Kayla is passionate about scaling brands, crafting impactful strategies, and empowering franchise partners to achieve their goals through innovative marketing and personalized business and sales coaching. With a focus on delivering results, Kayla leverages cutting-edge, data-driven marketing and sales solutions.
Previously, Kayla founded Flick Switch Marketing, a company that pioneered conversational marketing through social media advertising and developed sales solutions tailored for busy business owners. After successfully growing the business, Kayla sold it in 2023. Throughout their career, Kayla has played a pivotal role in expanding franchises to over 150 locations, providing strategic marketing leadership and coaching franchise owners on best practices in both marketing and operations. Additionally, Kayla has worked with prominent brands such as SONIC, Wienerschnitzel, Charleys, and Belfor Brands, contributing to their significant growth through targeted franchise development initiatives.
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