Natasha Cornstein – Blushington

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Your Next Hello Can Be Your Future

When asked what advice she would give women in business or considering business ownership, Natasha Cornstein, the CEO of Blushinton, answered: Your next hello can be your future. She shares personal stories of how her open mindset, curiosity, and talent for listening led to opportunities and friendships. So how does one do just that and do so without a hidden agenda?

Listen to Natasha Cornstein’s interview on this week’s episode of The Franchise Woman podcast where she provides leadership insights on how a harsh negative performance review in her earlier career opened her eyes to things she still needed to learn.

Blushington, the luxury blowout and makeup lounge, is disrupting the beauty industry by offering the most in-demand express beauty services all under one roof including blowouts, makeup application, and skincare.

Meet Natasha Cornstein

From January 2015 to January 2024, Natasha Cornstein served as President and CEO of Blushington LLC, a brick-and-mortar and digital beauty services and retail business. She led the national expansion of the brand and its pivot from a pure play brick-and-mortar beauty services business to a technology-driven beauty education and e-commerce platform. She continues to reinvent the business by creating the first of its kind platform for beauty professionals. In January 2024 she became CEO of Blushington Holdings Inc and led the development and launch of Blushington Franchising. Natasha is a trusted colleague in the beauty industry and a champion for emerging beauty brands and up and coming talent.  

Natasha is a passionate advocate for nurturing women in business and was named a Beauty United Mentor for women of color.  In 2020, she was named to the Glossy 50 list of the top 50 executives in the beauty industry in their leadership category. She is the Founder of the Beauty & Wellness Forum that brought together 100+ CEOS of beauty & wellness companies to collaborate during COVID-19. She has regularly been featured in WWD, Beauty Independent, The New York Times, and Allure among other publications. 

Natasha served as an Independent Director on CF Acquisition Corp. V and currently serves as an Independent Director on CF Acquisition Corp. VII.  

Prior to joining Blushington, Natasha served as Director of Brand Management for CIRCA (April 2012 -December 2014) where she led the company’s re-branding initiatives across traditional and digital platforms and served as the brand’s spokesperson during their international expansion. 

Before joining CIRCA, she served as Vice President of Client Services and Media Relations at Pinnacle Management Corp (February 2003 – March 2012), a boutique athlete representation firm specializing in NBA and international basketball players. She also served as Associate Producer at The Fox News Channel (June 2001 – February 2003), where she oversaw segment development, booking, and producing for the number one news show on cable television.

Natasha is the Co-founder of the Courts of Dreams Foundation, dedicated to restoring outdoor basketball courts in underserved neighborhoods in New York City.  Natasha is a graduate of the CORO Fellows Program in Public Affairs and earned a B.A. in Latin American Studies from Washington University in St. Louis.  She currently resides in New York City with her beloved husband and son.  

Learn more about Natasha Cornstein

Learn more about Blushington