Pay it Back; Pay it Forward.
That seems to be Larisa Walega’s motto in life. She grew up as an only child. She loved and excelled at dance. Her first mentor was her father who is a physician. She has fond memories of watching her father who always wanted to help and serve. He was fearless and selfless – attributes Larisa aspires to emulate. She has had many mentors through childhood, college and in her career. Today, she pays it back and pays it forward by serving, mentoring and educating others.
Larisa serves as Vice Chair of the International Franchise Association’s (IFA) Women’s Franchise Committee. She also serves on the Auto Care Associations’ Marketing and Communications Committee. Larisa has been recognized within the franchising community as an Entrepreneur Top 50 Franchise CMO Gamechangers and a Top 100 Global Influencers in Franchising.
A special shut-out to Robin Gagnon!
Larisa Walega is VP of Marketing at Ziebart International Corporation, where she is responsible for worldwide employee, franchise owner and consumer brand development.
Meet Larisa Walega
Larisa Walega is Vice President of Marketing for Ziebart International Corporation, where she is responsible for worldwide employee, franchise owner and consumer brand development. Larisa leads an integrated in-house marketing team that provides leadership and support across the entire Ziebart customer journey.
Prior to joining Ziebart, Larisa held account management roles at the two largest advertising agencies in Detroit.
Larisa holds a Bachelor’s degree from Adrian College, is a Certified Franchise Executive (CFE) and was appointed Vice Chair of the International Franchise Association’s (IFA) Women’s Franchise Committee. She also serves on the Auto Care Associations’ Marketing and Communications Committee. Larisa has been recognized within the franchising community as an Entrepreneur Top 50 Franchise CMO Gamechangers and a Top 100 Global Influencers in Franchising.
Learn more about Larisa Walega
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