Liane has over 14 years of experience in franchise marketing and in 2020, she launched helloCMO, a franchise marketing consultancy offering fractional CMO or outsourced CMO engagements specifically for franchise brands and suppliers.
Liane Caruso, is a wonderful balance of live on the edge innovative with a calm knowingness. Somehow she just knows ‘what’s next’. You must listen in to Liane’s interview on The Franchise Woman Podcast: Where Passion & Purpose Collide.
Meet Liane Caruso
Liane has a depth of experience working primarily in franchise marketing over the last 14 years. She launched her career in franchising with her own agency focusing on local marketing programs for franchise brands. After the agency was acquired, she worked with franchise brands to build local digital marketing campaigns, franchise development programs through integrated digital marketing programs and public relations tactics with well-known, reputable franchise suppliers.
In 2020, she built a franchise marketing consultancy called helloCMO, offering fractional CMO or outsourced CMO engagements specifically for franchise brands and suppliers. It’s an alternative solution that provides brands access to C-suite-level knowledge, expertise, and franchise marketing experience, but at a fraction of the cost. She works with an organization’s existing marketing department to develop strategic plans and execute campaigns that deliver consumer and franchise development results.
Earlier this year, she launched Hello Masterminds for C-suite franchise marketers. And most recently, she partnered with Michael Hyam to create Franchise Assembly, a franchise sales and development education platform. They’re hosting their first event: Let’s Grow! It will be held February 4-6, 2024 in Dallas!
Liane is actively involved in:
Women’s Franchise Committee – International Franchise Association
Supplier Forum Advisory Board Member – International Franchise Association – Communications Committee
YUM! Center for Global Franchising Board Member
International Franchise Association, CFE Certified
Learn more about Liane Caruso
Learn more about helloCMO