Kristen Risby’s love affair with branding and marketing spans many years and continued to evolve with the digital age and her introduction to franchising. Â
How would we describe Kristen? Â
- Sensitive and Empathetic. Kristen truly cares about others and is committed to helping her team and franchisees get results. Â
- Always Learning. Kristen is open to feedback and is endlessly curious about business, marketing, leadership and human behavior. Â
- Strategic Generalist. Kristen knows a ton, but surrounds herself with knowledgeable experts so she can focus on strategy. Â
Listen in to this episode of The Franchise Woman podcast: Where Passion and Purpose Collide with Kristen Risby, VP of Franchising at Wag N’ Wash. She talks about the yada-yada, many women have in their heads that hold them back and the future of Wag N’ Wash. Â
Meet Kristen Risby
Kristen Risby, VP of Franchising at Wag N’ Wash, began her professional career in franchise marketing fourteen years ago and has continued this career path ever since. Before joining Wag N’ Wash, Kristen developed her marketing expertise at WellBiz Brands, Inc., where she was responsible for shaping brand messaging and growing the marketing efforts of the entire franchise network as the Senior Director of Brand Marketing for Elements Massage, Fitness Together, and FIT36. Â
Alongside WellBiz Brands, Risby also held Marketing Director roles with franchisors of established companies such as RE/MAX LLC, PostNet International, and The Little Gym International. Through these various experiences in the franchising space, Kristen possesses the vast knowledge and skill to help brands, such as Wag N’ Wash, elevate their unique brand messaging to reflect on business growth.Â
 Learn more about Kristen Risby Â
Learn more about Wag N’ Wash