Debra Vilchis, Chief Operating Officer, Fishman Public Relations
Debra has 20+ years’ experience in franchise public relations/content marketing. As COO of Fishman Public Relations, Debra manages client relations, develops new client services offerings, and builds operational systems and best practices to keep the agency on top of its game in the franchise industry.
Debra also conducts media training workshops and serves as the agency’s lead crisis communications expert. Debra’s main emphasis is on outcomes – ensuring the agency’s franchise client campaigns generate franchisee and customer leads.
A former journalist, Debra covered the Illinois legislature for the Associated Press, was a municipal and business reporter for The Daily Herald Chicagoland newspaper, and served in editorial positions with the American Academy of Pediatrics and the National Safety Council.
Debra serves on the IFA Women’s Franchise Committee, the IFA Annual Leadership Conference Task Force and on the Board of Directors for Worldcom Public Relations Group.
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